An Aspect of the Discussed TED Sustainability Strategy



One of the most illustrative and abundant sources of ideas in the historic legacy of textile and apparel area is ethnic and folk costumes (Jenkyn Jones, 2005, p.19). In this respect, use of design details typical for traditional outfits of different cultures and epochs might become the great experience for a designer, as it opens the endless range of embellishment techniques, patterns and materials. Particularly, most traditional costumes date back to the past centuries, when people were closer and friendlier to the environment, applying the gifts of nature in the least ecologically hazardous way and reflecting their culture, values and symbols in clothes. Probably, the most recent example of this strategy’s application is the collection Spring/Summer 2015 created by the designers of Valentino, where the motifs of East-Slavic peoples were turned into sheer art. The collection consisted of women’s clothing models with the strong folk element, namely, lavish use of traditional East-European embroidery and materials such as sheep wool and linen. The artist’s homeland was the territory of modern Belarus, and the models illustrate traditional Slavic motifs explicitly: contrastive embroidery – predominantly in red and black, natural linen textures and waistcoats of sheep pelt. Moreover, this fashion design specimen demonstrates eco-friendliness, as the clothes were created in natural colours with virtually no dying, and, as it is well known that dyes used for fabrics contain environmentally harmful chemicals.