Apple’s Secret of Success

In 1976, the two founders introduced Apple I which was the first (Schneiders, 29). The Apple 1 failed but was closely followed by the launch of Apple II, which was successful. This happened in the year 1980. In the same year, the company offered its IPO. Competition from the PC market coupled with internal difficulties led to manage crises and management changes. In the year 1983, the company announced danger with the entry of international business machines (IBM) which was followed by the failure of Apple III. Apple introduced the first mouse-driven computer in 1984, the Macintosh. By 1990, the PC clones had saturated the market while Microsoft had launched an operating system that had a graphical user interface.

Although Apple launched the Power personal computer in 1994, the problems of the company continued. This caused the company to have 1 billion dollars backlog. The situation was made untenable when Microsoft launched Windows 95 operating system. In the 1980s, Apple’s most fierce rivals were Amiga and Atari groups. IBM had become more popular than all the three companies by the year 1990s. They had developed a graphical user interface through the use of windows 3.0 and thus were outcompeting Apple. Apple was performing poorly in the market. Apple responded to the threat by developing a profusion of Performa, Quadra, and Centris. However, these new lines were marketed poorly. Apple was arguably the worst-managed companies in the computer industry. Apple was also suffering from too many models, which were only differentiated by minor improvements in their technological specs. The presence of many arbitrary models from Apple confused customers and destroyed the company’s reputation. Apple’s retail resellers like CompUSA and Sears failed to make any sales or even displays for Apple products effectively. Macs were cheaper than PCs given their components. However, poor marketing made them look expensive.