AquaBlu

………………….. 1.4 Consumers most likely to utilise AquaBlu………………………………………….. 1.5 Structure of AquaBlu……………………………………………………………………….. 1.6 Location of AquaBlu………………………………………………………………………… 2.0 Business environment analysis……………………………………………………………………… 2.1 Analysis of the macro environment…………………………………………………….. 2.2 Analysis of the micro environment……………………………………………………… 2.2.1 Size of industry and market size…………………………………………….. 2.2.2 Important industry trends……………………………………………………… 2.2.3 Competitive environment………………………………………………………. 2.3 Competitor analysis……………………………………………………………………………. 2.3.1 Perry Ellis International…………………………………………………………. 2.3.2 Seafolly……………………………………………………………………………….. 2.3.3 Jantzen Inc…………………………………………………………………………… 2.3.4 Quiksilver…………………………………………………………………………….. …
……………………………………………….. 4.0 Strategic analysis of the internal environment……………………………………………………. 5.0 Evaluation of the strategic fit…………………………………………………………………………… 6.0 Marketing plan……………………………………………………………………………………………….. 6.1 Marketing objectives…………………………………………………………………………….. 6.2 Segmentation……………………………………………………………………………………….. 6.3 Targeting……………………………………………………………………………………………… 6.4 Positioning……………………………………………………………………………………………. 6.5 Brand Identity……………………………………………………………………………………….. 6.6 Brand DNA Pyramid……………………………………………………………………………… 6.7 Marketing mix……………………………………………………………………………………….. 6.7.1 Product……………………………………………………………………………………. 6.7.2 Price………………………………………………………………………………………… 6.7.3 Place………………………………………………………………………………………… 6.7.4 Promotion…………………………………………………………………………………. 7.0 Operational