T SALES MANAGEMENT PLAN"The AT&amp.T organization holds workshops for the different managers in the organization. These workshops enable them to acquire adequate skills in using the sophisticated equipment the organization sells. The management is also able to have a feel of what their customers require.
The organization should focus on a few areas such as increasing their negotiations for sales with their customers. They should use online training to enhance support among their users’ performances. The sales team should also be assigned with the task of tracking the results of their sales and reporting them to the organization’s management. This will, in turn, enable the management to make improvements on the products that are performing dismally. The sales team will rely on building more stable and accountable relationships with its customers to ensure their sales remain high. The organization has entered into an agreement with other producers of technology to improve on their product’s quality. This ensures that their sales and profitability levels remain high (Still, Cundiff and Govoni, 2006). An example of such an agreement was entered into with Cisco systems, which was meant to create products that were compatible with their widely used technologies. They should enter into similar agreements in the future to enhance their productivities and profitability.
The Role of the Sales Management Team in the Marketing Strategy of the Organization. The sales management is charged with the responsibilities of planning, controlling, directing and staffing the sales team activities. They are left to plan the strategies the team will use in order to accomplish the organization’s objectives. This is because the sales team mingles directly with the customers and understands their needs better. They are left to control the team’s activities to ensure their activities reach a wider market. The sales team has experience in the field and should employ methods that increase the organization’s profitability while cutting costs.