BRAND IMPACT AND POPULAR CULTURE

and ↠, V. 2011.&nbsp.Brand Personality Dimensions | Business Fundas. [online] Available at: http://business-fundas.com/2011/brand-personality-dimensions/ [Accessed: 4 Apr 2014]. (Slide No. 7)
Marketingteacher.com. 2014.&nbsp.Three Levels of a Product. [online] Available at: http://www.marketingteacher.com/lesson-store/lesson-three-levels-of-a- product.html [Accessed: 4 Apr 2014]. (Slide No.