Brave Software Company’s Marketing Plan

Brave Software Limited is a group owned company that commenced in 2010. The company was founded with the primary aim of providing software-based products to its customers. The products that the company presently has embarked on are custom made calendars and other software related products. The company’s strategic location on the main road to Georgia City makes it easy and convenient to locate.Most businesses are exploring ways that can be used to cut down on their budget with the rising cost of running businesses. The quest for reduced costs of running businesses is particularly due to the economic recession that is being experienced in the country. The most common target in a bid to lower the running costs of companies is mass media advertisements that are mostly expensive. Our products, therefore, offer competitive and affordable products that will go a long way to cutting down the costs incurred on mass media advertisements.As a leading international company in custom-made calendar programs and other related software, Brave Software Company is devoted to offering products of the highest caliber and growing your business. The company strives to pioneering new advancements in its field through research and innovation. Expertise in the field will be deployed to ensure we achieve our goals in a competitive and professional manner (Kotler &amp. Roberto, 1989).

Branding strategies
The company will aim at using its existing brand name “Brave Software Company” to market its new product. The branding strategies that may be employed include:

Lineextension
Brave Software Company is a strong brand that is the mother of a range of products currently popular in the market. It seeks to extend its product range to include software-based products. Using the already existing market base to sell its newest software products it will have an upper hand over newly created brands.