Case study on British Broadcasting Company (BBC)

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The BBC or the British Broadcasting Company is the leading broadcasting association in the world. It is a community service broadcaster recognized by a Royal Charter and funded by the households who pay the license fees. The proceeds from the license fees are used by the BBC to provide services that include eight national television channels along with other regional channels, ten radio stations at the national level, forty radio stations at the local level and a wide-ranging website. Services are broadcasted by the BBC through the radio, the television, and also online, providing news and information to its customers on 32 different languages. These are funded by grants provided by the government and not from the fees obtained from licenses. BBC worldwide is the commercial arm of the BBC. The profits earned from the BBC worldwide are returned to the BBC which in turn gets invested in new programs and services (BBC, 2011). The study of this case includes a research and analysis on one of the largest media company in the world. For this purpose the British Broadcasting Company has been chosen as the organization for study. The report would look into the aims, objectives and strategies of the company, the history and the organizational structure of the company, the company’s media activities related to the wider media framework, its funding and accounting details, employees and their different roles played in the organization as well as the career prospects, the public relations maintained by the company, a SWOT analysis of the organization thus analyzing the strengths, weaknesses, opportunities and threats represented by the company, and the future planning and prospect of the organization in the media industry. Aims and Objectives of the Organization: Mission of the company: The mission of the company is to “enrich people’s lives with programmes and services that inform, educate and entertain” (BBC, 2011). Vision of the company: The vision of the company is to “be the most creative organization in the world” (BBC, 2011). Values of the company: (BBC, 2011) The company believes that trust is the basic foundation of the company. The members of this organization believe to be autonomous, unprejudiced and truthful. The main focus of the company remains on its audience whose satisfaction counts the most for the success of the organization. Quality and delivery are given utmost value as the company takes pride in the value that it provides. The most important feature of the