Communication and the Media in Business Practise

British companies were at the forefront of such practices in those early days leading to a situation when most parts of the world were ruled by Britain. In modern times, the situation is very different, now the world is a vastly different society with modern means of communication and technology, ideologies, international treaties etc. But the growing influence of Multi-National Corporations (MNCs) in almost all walks of life is being termed as a cause of worry by some analysts. What provides fuel to such concerns is the fact that these MNCs come from those very nations who were involved in such practices in those early days. Bodies like United Nations (UN) and World Trade Organisation (WTO) have been trying to implement a code of conduct for business practices, but at times these international organisations appear openly dependent on the so-called developed nations. Such international organisations have been asking for the reduction in cross border tariffs, international movements of people, global circulation of ideas, exchange of cultural values, increasing activities of Non-Governmental Organisations (NGOs) or voluntary organisations etc.Media plays a very important role in telling the people about the values, ideas, opinions and culture of any country and organisation. Organisations hire Public Relation companies to undertake such tasks. Media is supposed to influence the communicative practices of individuals and institutions, which in turn influence the people and societies. Of late the growing influence of media in all spheres of life is leading to a belief that Media globalisation is indeed leading to a kind of cultural imperialism. Manuel Castells proposed the growth of an Information Communication Technology (ICT) dominated informational society in which the social interaction becomes dependent on the use of such technology.