In addition, product flexibility is another beneficial factor for a company. For example, if a product is failing to live up to the expectations in the domestic market, there is a possibility of the same product doing well in the overseas market. However, along with several opportunities, there are certain disadvantages as well. The biggest challenge comes in the form of managing overseas operations (Desanctis &. Fulk, 1999). The management of the operation becomes a critical issue for the firm because the firm has to comply with the legal regulations of the target market and relating to the culture of the target country also becomes a difficult issue. Hence, it is important to make sure that the companies are working efficiently towards managing their global operations. . .
Häagen-Dazs is a US-based ice cream brand founded by Rose and Reuben Mattus. It came into existence in the year 1961. Häagen-Dazs is also the subsidiary of General Mills. Presently, the company is headquartered at Oakland, California, United States. Although, General Mills still owns the brand name in the US and Canada, ‘Häagen-Dazs’, the brand name is licensed to Nestlé. Initially, the company started selling ice cream with only three variants and the first retail outlet was opened in New York (Häagen-Dazs, 2014). The company uses the franchised business model to expand their business to other parts of the US. The company differentiates itself from the competitors through differences in product quality and by using unique ingredients in the manufacturing process. For example, unlike any other company, Häagen-Dazs does not use xanthan gum, guar gum, and carrageenan in the production process. rather they make use of corn syrup which is healthier. Apart from producing and selling ice creams, the company also sells ice cream cakes, ice cream bars, frozen yogurt, sorbet, and gelato (Häagen-Dazs, 2014a).