Corporate Social Responsibility Policies Including Business Ethics and Impact on Business Practice and Key Stakeholders

In this part of the paper, a stakeholder mapping analysis is performed to assess the key influences in Nestlé in the area of corporate social responsibility.
Schmeer (2001) identified planning as the initial phase of stakeholder mapping. In the planning phase, the purpose of the stakeholder mapping analysis is defined. It is also in this stage where the beneficiaries of the results of the stakeholder mapping exercise are identified. In this paper, the goal of stakeholder mapping analysis is to offer guidance with respect to a participatory, consensus-building process, with respect to corporate social responsibility (CSR) initiatives of Nestlé. Obviously, information derived from the analysis will be utilized in the brainstorming and formulation of Nestlé CSR schemes for the benefit of society.
The policy selected for analysis focused on Nestlé’s CSR projects supporting coffee and cocoa farmers in selected locations worldwide as part of the Millennium Development Goals to eradicate extreme poverty and hunger. The proposed policy selected for the analysis was the possibility of extending the project to third world countries in Asia who produce coffee and/or cocoa, or possibly other products.
The aforementioned policy was chosen based on three criteria as recommended in Schmeer (2001): (1) the policy is specific and definable. (2) the policy is socially and politically controversial, considering the peace and order situation in the country being considered as beneficiary of the CSR project. and (3) the policy may be a key to current reform efforts and significant enough to justify the deployment of resources.
Selman (2006) suggested the preparation of a long list of possible stakeholders, as comprehensive and feasible. As a general rule, nomination of stakeholders for inclusion in the long list should consider those who will be affected by, or will