EasyShop Business Plan

There are several supermarkets in Las Vegas and this will prove to be a difficult situation for EasyShop to establish its brand image and attract customers. These supermarkets include. Albertsons, Walmart Supercenter, Mariana’s Markets Deli, 99 Ranch Market, Trader Joe’s, Vons, Whole Foods Market, Food 4 Less, and Sunflower Markets.
EasyShop will offer products and services related to food and household merchandise. These products and services will be provided in the supermarket’s departments (food, electronics, housewares, floral, chemist, and laundry department). Products to be offered in the food department include meat, grocery, dry food products, packaged food, and soft drinks. In the electronics department, both products and services will be offered. Products will entail mobile phones, televisions, refrigerators, laptops, personal computers, home theatres, and other household electronic items. Services to be offered in this section include repair and maintenance services. Other products to be offered include cooking utensils and dishwares by the housewares department, floral products by the floral department, medicines by the chemist department, fabric softeners and detergents by the laundry department.
The Las Vegas market is highly competitive and it will face stiff competition from the following supermarkets Albertsons, Walmart Supercenter, Mariana’s Markets Deli, 99 Ranch Market, Trader Joe’s, Vons, Whole Foods Market, Food 4 Less, and Sunflower Markets. Albertsons, Walmart Supercenter, and Mariana’s Markets Deli will be used to show how competitive the market is in Las Vegas.