The strategy used by Google China is sustainable given that internet business is booming and it has state-of-the-art infrastructure which makes it different from the other competitors.It has been recommended that the organization should comply with the rules and regulations imposed by the Chinese government since it is the duty of each country to regulate the operations of organizations within any given country. It has also been recommended that Google should upgrade its infrastructure to counter the negative impacts of cyber attacks on its website.
This executive brief seeks to critically evaluate Google.cn’s strategic position in its operations in the internet business in China. The brief also seeks to analyze the organization’s strategic direction, with a clear identification of the methods by which the organization’s strategies have been pursued in its operations and in this case, a SWOT analysis will be used. A critical evaluation of the organization’s strategy in terms of its suitability, acceptability, feasibility, and sustainability will be carried in the brief and a conclusion and recommendations regarding possible new strategic directions will be given at the end of this brief.
Google is strategically positioned given that its marketing teams are based in three major first-tier cities namely: Beijing, Shanghai, and Guangzhou. These are the most populated cities with the highest number of users on the internet. The aspect of geographical location is very important with regards to the viability of the organization and positioning, in this case, is mainly concerned with the areas where infrastructure to support the operations of the organization can be developed as well as the place where employees can operate from. The aspect of positioning in this case also entails the way this organization is perceived by the people in the market.
A close analysis of the case study shows that Google China uses a differentiation strategy and this has helped it to strategically position itself in the market.