Fashion Culture and Identity

Fashion choice is inclusive of the identity one choses to adopt for the duration they will be wearing certain items of clothing. The blouse or shirt one decides to wear can make them feel confident and elegant throughout the day or weak and vulnerable and whatever one feels is bound to mediate in some way their interaction with the outside world. Furthermore almost as important as how one perceives themselves is how the society perceives them and to a large extent this is determined by fashion choice, at least as far as first impressions are concerned. Clothes, a popular cliché has it, maketh a man, or in this case a person, when one attends an interview, the prospective employer can glean a great deal about them from their dressing and jobs are sometimes lost or won based on this. Even when one is interacting with strangers in any social setting, their first judgment which likely sets the pace for future relations is based on fashion choice.

In the fashion and communication theory, Malcolm Barnard enquires on what fashion communicates to the wider society about its consumers and the society itself. he suggests that given the shared symbolic e interpretation people have of various dress in the cultural context fashion acts as a medium of&nbsp.communication expressing different social, cultural economic and political positions(Evans 1997, p.231). The theory assumes the notion that garments are meaningful and significant as they bear diverse meanings and the production, generation, and perception of these meanings all bear a special social significance which is expressed as fashion communication. Scholars on the subject appear to be mostly in agreement that each person carries within them multiple identities.