IBM and Employee Centred Social Media

The advent of the Internet has triggered an increase in market opportunities and new business models that have revolutionized the face of management strategies and practices. One of the major contributors to the increasing globalization concept is the communications technology that has opened new vistas of collaboration between individuals and business enterprises. Business enterprises are adopting new and innovative technology and tools for the purpose of improved communications and collaboration between the customers and its associates. The Internet has assumed great significance in improved accessibility and communication revealing a new dimension to sharing and disseminating information across the globe. It has changed the way people perceive markets and communicate with their potential clients or suppliers. The global reach of the Internet has provided businesses with increased scope of connectivity, interactivity, and information transfer between remote corners of the globe. The time and cost advantage provided by this technology has led to optimum utilization of business resources and effective performance standards. The business environment has undergone rapid changes over the past few decades in terms of technology and work culture. The changes in the operating environment have resulted in increasing dynamism among entrepreneurs and organizations to devise and implement strategies for growth and development. Organizations today are more dependent on information technology to support their day-to-day operations and work processes. The information system is being used for various business objectives that include operational efficiency, speedy transactions, managerial decision support, long term, and short term strategic planning and to minimize human error rates. Information handling, processing, and transmission are vital to any organization irrespective of business areas.