The company had a trend of keeping culture. this was followed an upheld the through hiring young people who had never worked in any of the companies. In some other countries such as in the UK Company’s growth was reported to be slow (Haskel and Wolf). From opening branches in the foreign countries, the company acquired some valuable lessons that enabled its future expanding. So far the company has identified India to be its largest target market, and it is planning to invest billions of dollars by opening more stores.Basing focus on the concept and the business model of this company, it has a target with middle level global and also looking for prices for the design of their furniture and household items (Haskel and Wolf). The designation of the products is done to reflect on the global line that is vital and that they can be used as the trademark for the firm. Finding the right supplier for each item is a consideration that the company is devoted to winning competitive advantage over it, competitors. To be outstanding in the market, good relationship with the suppliers plays a vital role. Self-provision is an establishment that the IKEA Company has put into practice in the period of half century. Globally, the firm has become the most successful retail establishment in the world. The numerous foreign markets and the lessons that were learned have propelled its expansion from its failures. In the period of 1970s, the company had a competitive advantage over other firms that generated the same product.