.The Walt Disney Corporation is a prominent American diversified transnational entertainment and media conglomerate. Its headquarters is in Burbank California. It was the establishment was done on October 16th, 1923 by the Disney brothers Walt and Roy as a small cartoon studio. The enterprise struggled over years of unproductive creations. however, its turn-around came after the introduction of Mickey Mouse, the official symbol of the corporation. Disney, now under the leadership of CEO Robert Iger, is one of the leading entertainment companies globally with approximately 166,000 personnel and annual returns approaching the $45 billion spot (Sutcliffe &. Disney, 2009). For over eighty years, Walt Disney has provided entertainment for the globe through its theme gardens, resorts, trips, movies, TV shows, radio programs, and souvenirs. The enterprise went public in 1940 and was reincorporated under its present title in 1986 and extended operations and in addition initiated divisions intensive on drama, radio, music, publication, and online media (Sutcliffe &. Disney, 2009).
The objective of The Walt Disney Corporation is to be one of the global prominent producers and sources of entertainment, as well as information. Using its collection of brands to distinguish content, facilities, and consumer merchandise, the company seeks to develop highly artistic, inventive as well as lucrative entertainment involvements and associated products on the planet (Ball, 2012).
Walt Disney Goods and Services are present globally in diverse forms and fields. Disney has focused on global growth in the last few decades. As a global trademark, Walt Disney International offers oversight of the firm’s activities outside .the United States and targets to enhance the corporation’s globalization to certify its local relevance to the global level.