Internet Entrepreneurship

This paper details the market opportunities for providing a safe social net work for customers who are young people. The developed website is named www.emuu.com and will be marketed in this name and style through the internet. This paper is structured to present the market opportunities, proposed business strategy covering the customer segmentation and value proposition for the customers. In addition the paper also presents a business and revenue model for the marketing of www.emuu.com and the design of the organisation and the issues that need to be considered while starting up the internet business.
The success of marketing a social network depends on the selection of a proper social net work software to design the website and also on the provision of the right kind of service to the customers so that they stay longer with the site (Ron McNeil). The objective of the social net work is to help the customers build up large communities and groups over the time. The site should create more opportunities for the customers to stay longer with the website and create the right kind of customer loyalty which is an absolute necessity for successfully running a social networking web site. …
The objective of the social net work is to help the customers build up large communities and groups over the time. The site should create more opportunities for the customers to stay longer with the website and create the right kind of customer loyalty which is an absolute necessity for successfully running a social networking web site. In line with these observations, www.emuu.com is being promoted as social net work for younger people with the following aims and objectives.
2.1 Aims and Objectives of the Internet Marketing Website emuu.com
The ultimate aim of the website is to create a safe social network for the young people which has a real value for the time and money the young people spend on the site. In order to achieve this aim the website has the following objectives:
(1) Providing a number of educational games which have the effect of stimulating the minds of young customers. the games will not be the usual computer games but will have a good educational value and will contribute to the creation and development of analytical skills among the young children
(2) Encouraging the communication between old friends and new ones who got acquainted through the internet. the site will act as the base for the development of a meaningful communication between the subscribers and the visitors to the website
(3) Enhancing the importance of the internet safety by providing suitable safeguards in the form of encrypted user names and passwords so that the information supplied on the network is not being misused by fraudsters for illegitimate purposes
2.2 Product Offering
The website proposes to offer the following products