ers, it usually refers to those people who exist outside the organisation, such as, customers, suppliers, shareholders, customers, governments, and competitors. In case of the proposed companies discussed in this paper, the both categories of stakeholders are affected by the business activities and their real interest in the nature and types of decisions that the company takes. Stakeholders come together for a unified purpose and help to increases their strength to solve the business problems of conflicts at various levels to achieve common goals (Steven, Normand and Glavas, 1998. Jones, 2007). In this section, an attempt has been made to critically analyse the stakeholder composition of Asda and perform a thoughtful insight of the success features and the need for improvements, in this direction.
In case of Asda, prioritizing on the quality product services and competitive price setting, the customers would be drawn towards the company due to its low-price setting and good range of products. Present day customers have high expectations from present day organisations. At the same time, they want to reap benefits and give back to the community. This way it helps to inform about the company’s dealings and ethical business proceedings. Similarly, the Asda stores and depots have community notice-boards and a monthly magazine to disseminate information.
Adsa has been taken over by the American retail giant Wal-Mart. This as a result makes Wal-Mart a primary stakeholder of Asda as the business performance of the company will largely affect the financial status of Wal-Mart. The role of Wal-Mart as a stake holder lies as the owner of the majority of the condoling shares. However, the power to make decisions still dwells in the hands of Asda. Any major decision that can potentially change the organizational structure of the company needs to be approved by the parent company (Cowe, Buckingham and Martinson, 1999).
Employees at Asda are conscious about the needs of