“Investment &amp

privet banking"

13

3250

ts of the developing countries but to those markets that are exposed in high risks because of their structure – for example the USA market is a risky one as USA is a global center of commerce. at the next level, USA has an extremely high export activity which means that appropriate mechanisms need to exist for the management of the relevant funds. Particular reference is made to the USA market because the specific market is closely related with current recession – a phenomenon that led to the need for immediate update of existing investment practices. More specifically, the last decade the firms operating in the US financial sector have promoted a specific investment tool: the sub-prime loans. These financial products were initially considered as an appropriate solution for a high profit. however, the potentials for repayment of the loans on which these products were based were not taken into consideration. At the same time, a specific framework of banking activities was formulated: the private banking (or wealth management). Private banking has been a secure (alternative) solution for those investors that would like to increase their wealth through innovative investments decisions and proactive investment planning. Indeed, the private banking helped the market to be kept stable when the recession was initially developed – in early 2008. However, the private banking has a weak point (which is considered also as its advantage): it is provided only to customers with high investment ability (those customers that their wealth is extremely high). When the recession first appeared the private banking, as noted above, helped to minimize – as possible – the effects of the crisis. However, it was soon proved that investors that had chosen the specific mode of banking support had suffered severe financial losses. Managers in the banking sector worldwide started then to integrate the private banking in other sectors of their organizations. The specific issue has