La Italia Restaurant Business Strategy

Management plans to open its pilot restaurant in Downtown Denver to test the market and eventually see how they can further expand the business. La Italia is perpetually open to innovations and management sees themselves diversifying should the need arise. One of the aims is to make each visit to their restaurant as unique as can be. It will invest in product research to ensure that they reach this goal.La Italia is a full-service Italian restaurant offering lunch, dinner, and snacks from 10:00 AM to 12:00 Midnight, seven days a week. It is located in Downtown, Denver, competing along the likes of Osteria Marco and Venice Ristorante. The restaurant sits 140 guests, with its 30 table sets, which includes a function room for a small group of up to 50 people. The function room is designed for intimate gatherings and small parties. La Italia has a designated non-smoking and smoking area, which are the restaurant interior and main hall, and the veranda area respectively.The company also accepts delivery service within Denver’s vicinity. La Italia accepts delivery orders in two ways: one is through phone and the other, through their website. It implements a guaranteed 45-minute delivery time, and as a challenge, it offers 100% rebate for all those who waited for more than 45 minutes for the pizza and pasta deliveries. The food business offers cash and credit card payments. Food delivery is available from 10:00 in the morning, from 10:00 in the evening. All food products are guaranteed fresh and cooked only upon receipt of order.