Literature assignment about change management and flexibility

For attaining a success by an organisation , change is pervasive and is constant. Change in customers’ needs , markets , economy and trends are the factors that can influence the performance of a business orgnisation. Hence , those business organisations that fail to adopt to changes will definitely fail to succeed. A business may witness resistance to change by its employees or by its managers. Hence , a business is to perceive and educate the employees to respond to changes to remain in the business. This research article will focus on how those companies failed to stay in the business which did not respond to changes by citing real-life examples to demonstrate how significant it is for business to manage the change.
Today, business managers need strategic flexibility, which is the capability to comprehend major external changes and to fastly respond to it by earmarking the required resources and to acknowledge when a strategic decision is not giving a desired result. As the business managers face a highly uncertain atmosphere in this competitive world, and the strategic flexibility appears to be absolutely needed (Robbins, Coulter &amp. Vohra 2010:175).
To maneuver efficiently in this new competitive setting, to develop and sustain competitive advantage, a business needs a novel type of organization. To attain success, the 21st century business organization needs to exercise strategic leadership, developing economic core competences, spotlighting and nourishing human capital, efficiently employing new information technologies and manufacturing, using cherished strategies thereby employing cooperative strategies and accessing global markets, introducing new organizational cultures and structures, acquiring innovative cultures, and administering the business as a mixture of assets. (Hamel et al 1998:2).
Ever increasing globalization and technology innovation offer major confronts to business