The essay "London’s Fashion Today, From Primark to the club kids" discovers the London’s fashion nowadays. On the one hand it is promoting healthy living, the other addicted to harmful habits. An important development today, small producers have been targeted at specific groups, and therefore base their production depending on needs of the groups.Fashion is the result of multifaceted interaction affect the mood of the masses of people. And the creation of models is often only show, because it is not demanded by society. And if to consider the notion of fashion, it is nothing like that by a majority. Thus the greatest success in the fashion of traditional "is the one who offers a range, not beyond the commonly accepted. Fashion innovators, or those who are promoting the new items in the estate are people who on their example show how to look like any new in the real world and the real person. Fashion is a major factor in the evolution of not only the costume, but a modern society in general. To study the phenomenon of fashion as a special human culture began at the end of the XVIII century, interpreting it as an aesthetic phenomenon, due primarily to the changing aesthetic ideals and taste in art and costume. But to understand the true essence of the phenomenon of «fashion», to reveal the underlying mechanisms of emergence and operation of society provided an opportunity for a sociological approach to the study of fashion. Researchers of fashion at the end of XIX-XX centuries considered fashion primarily.