Marketing and its importance in Britain society



Marketing is a very vast term, a simple definition can be a place where the buyers buy and the sellers sell, now one can imagine that the place in the world where the buyers and sellers are doing all the desired work is in fact the entire world, so the term marketing is not just limited to the buying and selling but so many other things are also included in the same, although marketing is there in the world right from the beginning of this world though it was not actually known that it is known as marketing but it was still there, however the modern marketing which was quite familiar to the people of different societies came in view in the period of 1900 to 1940, particularly in the years of 1910 to 1925, the notable reason for the existence of true marketing was perhaps the saturation in the industrial sector of this world, the products were increasing and now people had gained the sense of what is right and what is wrong, what is more beneficial and what is less, where to invest and where not to, so these small growing facts gained the attention of many businessmen and related people and they started finding the ways through which they could have gained an edge over the others in terms of selling there items or units. “The majority of this development took place in the United States, although there were notable contributions also from Britain, especially in specialist sub-disciplines such as advertising”. According to another definition on marketing “marketing meets the needs of markets by producing economic values which, while not so tangible, are qualitatively just as real and quantitatively more significant than those produced in agriculture, mining, and manufacturing”.