Marketing Initiatives and Strategy for the Festival

Preceding to the occasion the “Green” message should be included in Festival publicity material, on the Festival website, in the Fine Guide and should be included in making contact with the media. During the event, all efforts should be made that the visitors must not miss the “green” messages.

Messages to the media should continue to reaffirm that admission without tickets purely will not take place. Promotional material should be delivered to educational institutes and should be circulated at events where public who may be lured to approach without a ticket can be found.

Radio and the internet can play its part in supporting this point. The event website notice boards should be observed repeatedly and the internet community can be very helpful in supporting this movement.

The marketing campaign should use across a range of music industry, journalism, nationwide and local titles, radio and the web. The music industry titles that can be used are Q Magazine, NME, Mix-Mag, MoJo and Kerrang. Regarding newspapers, The Guardian has a staunch authority on the Glastonbury Festival visitors. however, there are other powerful papers as well, such as Time Out Magazine, student papers, and The Big Issue.

Advertising has a significant job to play in. Advertisements to be placed in national and music press, specially in the following local dailies – The Mid Somerset Series, The Bath Chronicle, The Bristol Evening Post, Venue, Weston &amp. Somerset Mercury Series, Bridgewater Mercury, Burnham &amp. Highbridge Weekly News, Somerset County Gazette, Standard &amp. Guardian Weekly Group, Sedgemoor Express and Star, Yeovil Express, Yeovil Times, Blackmoor Vale &amp. Fosseway magazines &amp. The Western Daily Press,
Student unions will be approached to distribute flyers.&nbsp.