Marketing Mauritius

al visitor arrivals throughout the world stood at 860 million, which stands to be more, then the total population of Europe and the US taken together. The businessmen, governments, financial experts and economists do testify to the immense potential of the tourism industry in uplifting the quality of life in the developing nations. It is a hassle free way of transporting the resources and foreign exchange from the developed world to the developing world.
Mauritius is a volcanic island surrounded by coral reefs that lies in the Indian Ocean, about 800 Km to the east of Madagascar. Various favourable factors like the usage of English and French as the local languages, a stable democratic political system, an impressively high rate of literacy and an abundance of the natural beauty make Mauritius an ideal tourist destination. This dissertation delves into the international, commercial and economic dimensions of the tourism in Mauritius so as to have an insight into the advantages that Mauritius commands as a preferred tourist destination and to suggest positive strategies for marketing Mauritius amongst the international tourist community.
Though tourism as an industry has distinct psychological, international, political and economic dimensions, it will be pragmatic to analyse the case of Mauritius as a tourist destination from an economic vantage. This approach becomes more expedient, considering the ongoing economic meltdown and the difficulties being faced by the developing nations like Mauritius in marketing themselves as tourist destinations. Thus the role of tourism in the Mauritius’ economy needs to be looked in, in a broader perspective. Hence, it will be utterly imperative to correlate the relevance and significance of tourism in Mauritius with the conclusions of The Manila Deceleration on World Tourism, finalized at the World Tourism Conference held at Manila in September 1980, which witnessed the participation of the delegates of more then 107