Executive MBA is to acquaint the employee quick-fix skills theoretically as well as practically and to give him an idea as to how he would better his working regimes in line with the knowledge that he has had in a short period of time. (Wolverton, 2004) The new Executive MBA serves to disseminate the extraordinary and the ordinary, challenge the hierarchical levels within an organization and break through the clutter that remains in the wake of similar processes, tasks, and activities – day in day out.
Marketing the all-new Executive MBA is like marketing a new car with fully loaded features and that extra zest which it brings to the competition, a point of dismay for the rivals that they so hate to acknowledge. Under such scenarios, the new Executive MBA aims to market itself in a manner where “transformation” is the buzzword and hence all such relations are derived from the processes that have been changed by the incorporation of the new Executive MBA degree program within the reigns of an employee, thus bringing a positive change towards his work ethics and the mannerisms which shape up in his organizational domains. (Ackoff, 1999) The new Executive MBA looks to have an advancing mechanism in the life of an employee. It guarantees success and much beyond the very same.
To market a new Executive MBA degree program, it is important to find out how it will create an impact and in what manner the target audience needs to be ‘hit’ upon with the pertinent message. The frequency with which this message will be transmitted is another point that comes into the serious reckoning. The Executive MBA builds the much-needed skillset within the resume of the employee and not only that, but it also creates a sense of understanding the organizational domains in a better and more correct manner than was apparent to the employee without the Executive MBA degree under his belt. (Salopek, 2003) There is a lot of growth within the relevant regimes as far as the Executive MBA’s .attainment is concerned. .