It was found that females consumers were more concerned with the internal environment and prices, unlike males. Male customers were found to be more interested in quicker restaurant service, unlike females who showed better tolerance level.
The target market comprises of families (extended and single parent), individuals and groups. It was revealed from the research that usually females were interested in eating outside at food restaurants because it relieves them from preparing food at home after work/job. Hence, it would be recommended that Santa Fe Grill should develop special food meals and packages by targeting single-parent families (females and children).
Indeed, all customers were concerned with food quality and called it to be essential. Hence, only those food centers and restaurants could survive and grow that offer top quality hygienic and delectable food products for breakfast, lunch, evening meal or dinner.