This is an especially crucial aspect of a Crowdfunding website considering most visitors look for features such as supported projects, the Crowdfunding program’s history, and operating model (Kickstarter Inc., 2015). However, considering contemporary websites place these links at the bottom of the homepage, it is understandable for Kickstarter to follow this trend.Indiegogo’s website took nearly half a minute to load, which is an indication of high traffic. The homepage has a layout nearly identical to that of Kickstarter in terms of the arrangement and the selection of links at the top, middle, and bottom of the page. Similar to Kickstarter, Indiegogo’s site has a few links at the top, which include a search bar, sign up and sign in options, Explore, and How It Works (Indiegogo Inc., 2015). The middle of the homepage also mimics a news section that displays the most recent developments for project starters and potential funders. However, unlike Kickstarter, Indiegogo’s site includes several additional sections dedicated to praising the site’s most successful project placers, funders, and the website itself. These sections are Trending Now, Personal Fundraiser Spotlight, and why Indiegogo (Indiegogo Inc., 2015). The bottom of the page has links for assisting users interested in starting their individual campaigns or knowing more about Indiegogo as a Crowdfunding platform.Kickstarter does not thoroughly describe a compelling need for the project to be funded. The home page focuses on the best selections by the campaign staff, which includes the number of pledged, funded, and supporters available for given projects. In the page Projects We Love archive, Kickstarter merely lists the best projects in need of funding while using the project starters’ descriptions alone to persuade potential funders (Kickstarter Inc., 2015).