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Loyalty ProgramsThe purpose of this assignment is for you to evaluate frequency/loyalty programs as a viable promotional tool within an advertising program. Since almost all hotels use loyalty programs (frequency programs) as a form of alternative marketing, this assignment focuses on the hotel industry. From the list below, choose at least five hotels to evaluate; assess the hotels’ loyalty programs based upon the overall value to the customer:Best Western,Days Inn,Hampton Inn,Marriott,Radisson,Ritz Carlton, orWyndham Hotels and Resorts.Use the following criteria to comparatively evaluate each loyalty program:Explain the investment that is necessary to earn rewards. For instance, consumers