According to the research findings, it can, therefore, be said that Flagship Airline Company of UAE was incorporated in the year 1985 and in the present scenario the company ranks amongst the top ten carriers across the globe in relation to the passenger kilometers. The company through its wide business operations has proved to be the largest airline in UAE in terms of fleet size, passengers carried and the revenue generated. However, due to its wide range of flights, the organization became successful to cope up with numerous hurdles such as a threat of new entrants and high bargaining power of the customers that may easily slice up the total market share and brand value of the Emirates in global perspectives as compared to others. But, the organization became successful in retaining its market share and reputation in this highly competitive market due to its competitive pricing and excellent customer services. In-spite of its competitive prices, the Emirates Airlines introduced excellent flight operations and numerous long haul flights that proved extremely effective for the organization thereby amplifying its profitability and reliability as compared to others. Thus, due to these efficient features, the Emirates Airlines became successful in retaining itself as one of the most successful and reputed airlines in Asian regions for more than 25 years. This proved effective for the organization in amplifying its customer base and loyalty in the market among many other rival players. The quality factor is a very critical element in the hospitality industry. The companies that operate in the service sector needs to possess high-quality standards so that it can maintain a high level of customer satisfaction. Emirates during its business lifecycle have been receiving various quality awards. However, in the recent years, there are no such quality awards that have been given to the company. This clearly indicates that the company is facing serious quality issues that need to be resolved so as to achieve sustainability in the business sector.