Social Determinants Of Behavior

Impression management or self-presentation framework employs a theatrical or dramaturgical metaphor to describe social life. People are actors, taking many roles, attempting to please audiences to win their moral, social, and financial support. Concern for appearances is paramount, thus the social actor engages in many impression management tactics and strategies to avoid looking bad.
In the following essays, I would like to discuss the role of self-presentation in the life of university students. I will explore the social determinants of students’ behavior in order to define the positive and negative aspects of self-presentation and impression management strategies. Also, I will propose tactics of commonly used behavior for those wishing to succeed in the area of self-presentation and to positively impress others.
One of the most common and easiest means of presenting oneself is through verbal statements about one’s accomplishments, character, motives, or plans. Such claims affect the evaluations others make by providing them with personal information on which to base their evaluations. Giacalone (1985) found that when individuals in an organizational setting claimed credit for a particular accomplishment, others were not always willing to give them that credit, whereas Riordan and colleagues showed that when individuals seriously erred on the job, excuses served to ameliorate possible resulting negative evaluations.
More broadly, much self – presentation can be regarded as a model of social influence, specifically as a way of affecting how other people respond to oneself. Researches suggested that self – presentation serves to maintain or augment one’s power in relationships with other people.