StaffManagement Relations in British Airways

The literature that has published on this issue has helped to understand the reasons for conflicts between staff and management in BA. However, the solutions adopted for addressing the relevant problems should be appropriately aligned with the firm’s culture and resources, otherwise, the firm’s position in its industry would be threatened.
The level of communication and cooperation in the internal organizational environment is critical for evaluating the potentials of a particular organization to survive in the global market. Most commonly, strong market pressures can negatively affect the conditions in the internal of each organization, a problem that is usually reflected in the staff – management relations. Moreover, firms that operate in highly competitive markets are most likely to suffer from internal conflicts, which are difficult to be managed. British Airways is an indicative example. Under the pressure of the global financial crisis, the firm’s managers decided to proceed to redundancies and to freeze payments (BBC News 2011). The staff did not accept these decisions. as a result, strong conflicts have been developed between staff and management. The long-term conflicts in the workplace have resulted in the deterioration of the firm’s customer services and the decrease in organizational profits. The need for measures for the standardization of the firm’s performance is emergent taking into consideration the industry’s strong competition and the severe turbulence in markets worldwide. At the first level, it seems that neither of the parties is willing to negotiate in regard to its claims. Indeed, even after reaching an agreement in May 2011 (Paterson 2011), staff and managers in BA still face problems in developing critical organizational decisions (Mail Online 2011). However, the continuation of the specific trend.