SWOT and PEST Analysis for Apple Inc

When a business takes advantage of such internal and external factors as a platform to prepare and strengthen its competitive position and overcome its areas of weaknesses, the business will eventually be able to capitalize on the opportunities presented by these factors (Thomas et al., 201:112). Thus, there are different tools that a business can apply towards analyzing its internal and external environment, so as to capitalize on the available opportunities and to deal with its weaknesses effectively (Rachid &amp. El Fadel, 2013:588). This discussion seeks to analyze both SWOT analysis and PEST analysis as tools for use by business to assess its environment.
SWOT Analysis is a business analysis tool that is applied by businesses to assess its internal environment so that the business can be able to understand its level of competitiveness within the market and the industry that the business serves (Briciu, Căpuşneanu &amp. Topor, 2012:145). Thus, SWOT Analysis enables a business to evaluate its Strengths, Weaknesses, Opportunities and Threats, and as such, it is possible for a business to understand its internal advantages and disadvantages in relation to its operation within the market that it seeks to serve, or any project that such a business seeks to execute (Helms, 1999:1). Thus, SWOT Analysis does not only help a business to assess its internal environment but also enables a business to assess the advantages and disadvantages that any project that a business would seek to implement has from the internal perspective.
This helps to prepare the business capitalize on its advantages while improving on its areas of weakness so that it can eventually improve its level competitiveness in the market (Pai, Chu, Wang &amp. Chen, 2013:137). In this respect, SWOT Analysis assess what a business can do and what it cannot do in a very straightforward manner, through considering its resources and abilities by separating the internal (strengths and weaknesses) factors from the external influences (opportunities and threats). This way, the business is then able to determine capabilities and resources available to it that can help the business accomplish its goals, while also determining the obstacles that the business must overcome or at least reduce so that it is able to accomplish its set objectives (Clark, 2011:292).