Some researchers argue that local corporations are more likely to practice and promote CSR because of governmental pressure, however, some researchers believe in the other way. Small and local companies live in CSR shadow more than large companies and although their practices are not formal however, they have more potential to change CSR landscape (Niblock-Siddle, 2008). Various large and small companies are pursuing CSR practices but the debate on which companies pursue them more actively is still important.
According to the UN’s Food and Agriculture Organization, World’s Fisheries are under threat, therefore, Unilever, the largest buyer of frozen fisheries, with a clear commercial interest to save the fisheries decided not to have a fish business without regular supplies. Moreover, the organization is also working with WWF to develop fisheries practices (Aldwinckle &. Knight, 2003). On the other hand, small companies face problems such as small mining companies face problems in practicing CSR because of uncertain conditions, lack of government support and infrastructure (Lungu &. Shikwe, 2007).
It is also believed that regardless of the size of the company, the region in which it is operating also matters a lot. The large public corporations which are operating in Europe and North America have more public pressure on corporate behavior as compared to the large corporations in the Asia Pacific. Nevertheless, some of the large corporations in the Asia Pacific even being the private firms do have strong localized philanthropic programs and the local companies which provide supply chain service to these companies also focus on CSR programs because of the significant pressures from the global corporations (ASOCIO, 2004).
A research method has been developed to investigate the involvement of local and large corporations in Corporate Social Responsibility practices.