Supervalu is one of the leading grocery retailers in the US with more than 2000 retail outlets around the country. Having a wide retail outlet in the US Supervalu provides its customers and the citizens’ at large proximity to groceries in the country. The store offers several discounts to its customers including saving a lot plan where the customer can save up to 40% on groceries. This has led to an increase in its customer base over the years. An elaborate customer care process at Supervalu will help in improving the shopping experience of its customers and help in attracting more customers. Customer relations are very vital to any business. I believe improved customer care and proper information to the customers will help in attracting and retaining customers. A business unit should always aim at maximum customer satisfaction at all time. This will ensure customer loyalty now and in the future.