"The history of PR is… a history of a battle for what is the reality and how people will see and understand reality." (Ewen). And after coming into the ‘picture’, Public relations can, in turn, create a favorable ‘picture’ of the company, helping in its profit and brand image. So, this shows how crucial is the public relations department to an organization, but the important aspect is how ethical is the public relations department in practice. “We all have our personal ethical standards. each of ours is different ” (Miyamoto 1996). Ever since the origination of the concept of public relations, there was always a kind of negative attachment to its purpose. And the negative attachment mainly comes in the aspect of ethics. So this paper will analyze, how even with the development of ethical standards, contemporary public relations has not been able to distance itself from a time when it was seen as manipulative, unfair and overly self-focused. That is, in this modern world, ethical standards are compromised, and public relations are riddled with many negative aspects. And, this analysis will be done by looking at the history of the concept of Public relation. That is, the concept of public relations originated in the 19th century and from that day onwards to this day, the work of the public relations department is often viewed in a negative angle.
With the invention of the printing press and the advent of mass circulating newspapers, common people gained greater access to information and ideas. And even in that time, apart from giving useful information, these mediums smeared misinformation as well. And it continued its run when the field of public relations attained some form at the end of the 19th century. That is, the concept of public relations attained some form when public events like circuses, theatrical performances, etc are promoted by certain individuals, who are a different group from the ones who organize the event. And even in that foundation stage, some discrepancies have occurred which only lead to the .formation of a negative image and that image is continuing even now. That is, the person who is regarded as one of the pioneers of public relations was under a cloud in the initial stages itself. .