The Hobbit The Desolation of the Smaug

Marketing is an integral part of any enterprise and without it the business will suffer. Marketing is what links the product with the customers. The customer would not be able to know the existence of a product without it being marketed. A good product will only be able to reach its intended customers if good marketing is done, and for one to achieve that there should be a good and workable marketing strategy. This is Just like any other product. all good movies require good marketing, and The Hobbit: The desolation of Smaug is one good movie. By identifying the target audience, promoting it and giving it good publicity, this movie will achieve the desired target sales once it is released.
The Hobbit: The Desolation of Smaug is expected to gross more than 1 billion dollars with a target of more than 1.3 billion dollars considering the first movie did hit the 1 billion dollars mark. This expectation is attributed to the fact that there will be a very
Strong marketing to try and expand the fan base of the Hobbit franchise. There will be an improved concentration of marketing focused on the children aged below 18 years which forms a very partial part of the fan base. The movie will also be greatly helped by the fact that it is the second installation as the people will be aware of the movie, therefore, will be patiently waiting for the continuation. The Hobbit: The Desolation of Smaug is also greatly helped by the fact that it precedes the story line of The Lord of the ring, meaning that all the LOTR fans will surely by absorbed into the franchise.