This paper illustrates that the Mobile Life Youth Report conducted an investigation on the topic of mobile phones and discovered that 91% of the general population own a mobile phone by the age of 12. This underscores the importance of this research topic. The survey which was carried in Coventry University, London Campus (CUCL) between 20/2/2015 and 20/3/2015 sought to find out the importance of mobile phones amongst students and staff of the university. The significant results obtained from the survey show that Apple and Samsung are the favorite mobile brands with percentage proportions of 65.7 and 22 respectively. The sample population which was 48.1% male and 51.1% female was largely student dominated (87.1%) with the remainder being employed and non-employed individuals within CUCL. The findings also demonstrated that 46% of the respondents spend between £100 and £1000 on their mobile pans monthly while 41% spend £100 or less. When buying a mobile phone, 66.4% of the respondents agreed that new technologies play a big role in the selection of mobile phones while 50.7% of them prioritize design and color. Since the objective of this survey was to establish the importance of mobile phones to students and employees of Coventry University in London, the questions were formulated to tackle key areas of mobile usage. Since the target group for this survey was college students and staff, the average age was predicted to be 24 and greater. According to a report released by the Higher Education Statistical Agency, the age distribution of students in various levels of study is between 18 and 29. The mean age of the sample population considering a high majority of students is likely to be 24. Coventry University has both male and female students and members of staff in approximately equal proportions. In a given sample population, there is a high likelihood of the presence of male and female individuals in equal proportions. Liu carried out an investigation in the Philippines and found out that most young people prioritize new technologies when buying mobile devices. Mack and Sharples also observed through a prior survey that students give precedence to technological innovations when buying mobile phones. Since the target population had a large proportion of students, the same pattern is likely to be observed.