According to Harris (2001), health care ethics, or bioethics, is the most crucial ethics all over the world because it entails the lives of human beings. Medical ethics is a set of honourable principles, values and standards that give guidance to individuals in hours when choices or decisions have to be made about health care in medical facilities (Harris, 1985). It further incorporates the behaviour in line with the right ethics that govern a person’s behaviour particularly when it relates to the responsibility and individuals with a health care facility. Case Study, However, these situations are not always present in the medical care facilities especially when there is a moral conflict that is related to a patient and the physician concerned. One particular case is a situation where two patients are in dire need of medication. Gene uses a low-fat diet, exercises on a regular basis but has strong hereditary heart disease. He suffers a heart attack at the age of 44. On the other hand, Fred eats fast food and never takes exercise. He suffers a heart attack at the age of 44 (Seedhouse, 1988). Unfortunately, the Intensive Care Unit has one empty bed. Is it morally right for Gene to have priority over Fred? Consequentialism as a moral theory denotes that normative properties work only on the basis of consequences. A situation that is useful at various levels and assorted normative properties in relation to being right morally through actions is a situation that depends on the consequences of the act (Beauchamp and Childress, 2001). Hence, it is morally right for Gene to have priority over Fred because his heart attack is related to hereditary heart disease. Due to this, his condition is at more risk in terms of losing his life as compared to Fred who has acquired the disease from the lifestyle of taking in more fats in the body and the lack of exercises – a situation that has led to the accumulation of fats in the body leading to heart attack.