Zyrtec-OTC: Competitors and Complementers
For example, determine or recommend the market and identify the target market and market segment can be complemented by selective and concentration. Identification of target market and market segment and setting the strategic direction and positioning can be complemented by customer value. Setting strategic direction and positioning and designing what product to offer to the market can be completed by differential advantage. And securing the support from other functions within the company and to conduct monitoring, controlling, executing and performing can be complemented by integration.
Pharmacology market is severely competitive. The saying is, “If you snooze, you lose.” Therefore, we cannot lose tapping on what the competitors are doing. But first, focus on direct competitors, evaluate them, analyze their activities, sales and marketing. analyze their suppliers, where do they get their raw material.
Competition is not limited to competitors but also buyers. No company can be successful without the buyers. In addition, we need to consider whether to integrate nationally or to go global, taking into account the trend of globalization in which this phenomenon may help to expand the market.
This venue helps Zyrtec to learn from the competitors’ marketing strategies, be innovative and creative in developing new marketing strategy that is more eye-catching and yet, can make the sales. Additionally, take into account whether the marketing strategy should be passive, active, reactive, or proactive. In this case, for a new product, the strategy that can be effective to use is active and proactive.